● Method

How a
72-hour sprint
actually works.

No magic. A ruthlessly scoped brief, a pre-built component system, and two senior operators working in sync. Here's the exact shape of an engagement — from first call to live product.

00 · Scope lock
  • audience
  • goal
  • pages
  • definition of done
01 · Direction
  • positioning
  • hierarchy
  • visual language
02 · Build
  • design
  • responsive build
  • working product
03 · Launch
  • QA
  • performance
  • SEO
  • live

● Step 01

D0

Discovery. Ruthless scoping.

Before the clock starts, we run a 30-minute deep call. We map goals, cut the non-essential, and agree a written brief. If the shape doesn't fit a sprint, we'll tell you — and suggest something that does.

  • ◆Success criteria pinned
  • ◆Content & asset checklist
  • ◆Reference board curated
  • ◆50% deposit secures slot

● Step 02

D1

Design. A system, not screens.

We build a compact design system first: typography, grid, motion, two or three hero moments. Then we apply it to every screen in a single synchronous session. You join a 30-minute Figma review at 18:00 UTC.

  • ◆Brand-level art direction
  • ◆Complete screen set
  • ◆Motion & interaction specs
  • ◆Dev hand-off inside Figma

● Step 03

D2

Build. Production engineering.

We code in Next.js on a component library we've refined across 140+ projects. Auth, databases, payments, CMS, and analytics are wired in from proven blueprints. A staging URL lands in your inbox by end of day.

  • ◆Next.js · Tailwind · TypeScript
  • ◆Postgres, Stripe, Clerk, OpenAI
  • ◆CMS wired in (Sanity / Contentful)
  • ◆Lighthouse 95+ target

● Step 04

D3

Ship. Polish & hand-off.

QA across devices and browsers. Copy refinement. Tracking, meta, schema. Custom domain configured. We launch together on a call and you walk away with the repo, the Figma file, and a 14-day refinement window.

  • ◆Cross-browser QA
  • ◆SEO · schema · OG images
  • ◆Full code & design ownership
  • ◆14-day refinement window

● Operating principles

Why this works.

Principle · 01

Senior operators only

Every hour billed is a decade-deep practitioner. No juniors, no account managers.

Principle · 02

Pre-built systems

A mature component library means 60% of the work is already solved on day zero.

Principle · 03

Sync beats async

One synchronous day of design replaces two weeks of Slack threads and Figma comments.

Principle · 04

Deadlines as features

A fixed clock forces decisions up front — and sharpens the work that ships.

Pick a slot. Live by next week.

Sprints start every Monday and Thursday. Discovery calls are free, last 30 minutes, and end with a clear plan — whether or not we work together.